FEATURING THE PARLOTONES DRIVEN BY VOLKSWAGEN BROADCAST IN 3DDate: 2011-03-15 08:55:16
On the 16th of July 2011 ‘Dragonflies & Astronauts’ featuring The Parlotones - Driven by Volkswagen, in association with 94.7 Highveld Stereo, Nu Metro and Mnet will be broadcast live from The Teatro at Montecasino in 3D. The transmission - a world first - will be beamed via satellite to 3D outlets around the globe.
The world first concept will transform audience expectations of a live show and is the first of numerous creative endeavours between innovative car brand, Volkswagen South Africa and the multi-platinum selling rock band, The Parlotones. Known for breaking creative boundaries with their music videos, marketing strategies and live performances, The Parlotones will set a new standard in live entertainment.
The partnership will see the high volume passenger car manufacturer and the iconic rock band join forces and set a new standard in creative marketing in 2011. The partnership achieves perfect synergy as both brands have become benchmarks in their fields.
“Volkswagen South Africa is extremely proud to be the title sponsor of the most successful Rock Pop band in South Africa and the drive behind The Parlotones 3D concert. Volkswagen’s global vision is to be the most innovative high volume car brand in the world and we believe that this world first 3D activation perfectly aligns with the ethos of the Volkswagen Brand. Volkswagen South Africa is excited to partner with The Parlotones on this innovative 3D concert and to drive our brand partnership to new heights, appropriately in the year in which we celebrate the Volkswagen Brand’s 60th anniversary in South Africa” said Mike Glendinning, Sales & Marketing Director for Volkswagen Group South Africa.
‘Dragonflies & Astronauts’ is a rock theatre production which is being developed complete with storyline, sets and characters revolving around the greatest hits of The Parlotones. The show will run from the 11 – 17 July with the global broadcast taking place on the 16th of July. Local fans will be able to watch the performance live in 3D at 14 NuMetro cinemas throughout South Africa and can stay tuned to 94.7 Highveld Stereo for details.
Executive producer and CEO of Sovereign Entertainment, Raphael Domalik is the driving force behind the phenomenal success of The Parlotones. Known to attempt what is considered the impossible, Raphael has achieved success on an unprecedented level in the South African music industry.
“This project was just what we needed to answer the question on everybody’s lips, ‘What could they possibly do next?’ Headlining the Coca Cola Dome was a South African first, it only seemed fitting it was time for a world first.” Said Raphael.
International fans will be able to see the live 3D production on various platforms which are currently being negotiated by co-executive producer Doug Stanley, CEO of Ridgeline Entertainment. With two decades of primetime production, Doug has been honoured with six Primetime Emmy Award nominations and recently won the 2008 Primetime Emmy Award for his work on Discovery Channel’s hit show “Deadliest Catch”
"Ridgeline Entertainment is honoured to be working with Raphael Domalik and the Parlotones. The creative work that this team has brought forth, their music and video works are exceptional and appeal to a wide demographic. This event is surely to be a milestone in both music and theatre and will stand alone as the premier 3D broadcast event of the year, establishing rock theatre as an enduring genre for 3D performance and broadcast. The futuristic vision of Volkswagen as the driving force behind this event is sure to propel this event into the far corners of the world. Where the event is not available in 3D, Ridgeline will offer it as a standard 2D broadcast." Said Doug
Eban Olivier and Danie van der Heever of Catalyst Entertainment are the creative minds behind the production. The talented team were responsible for the show design of the ground-breaking ‘Parlotones Live at the Coca Cola Dome’ as well as ‘Sony 3D Worldwide’ – the global launch of Sony’s 3D technology worldwide.
Fans all over South Africa that cannot make the Live Theatre production will be happy to know that NuMetro has come on board as our live 3D broadcast partner in South Africa. Fans of The Parlotones will be able to catch all the action in full 3D in real time.
Participating Nu Metro Theatres
Montecasino – Johannesburg North
Hyde Park – Johannesburg North
Emperors Palace – Johannesburg East
Bedford Centre – Johannesburg East
Clearwater Mall – Johannesburg West
The Glen – Johannesburg South
Menlyn Park – Pretoria
Riverside – Nelspruit
Loch Logan – Bloemfontein
Pavilion – Durban
Galleria – Durban
V&A Waterfront – Cape Town
Canal Walk – Cape Town
Walmer Park – Port Elizabeth